As part of DSGN 420: Design Communication and Methods, students learned about graphic design principles and created posters for a client, Evanston Cradle to Career, as a final deliverable.
My poster design revolved around the concept of summer learning loss. Summer learning loss is when a student loses two to three months of reading skills during the summer. Evanston Cradle to Career strives to make parents aware of the impact of summer learning loss on long term academic achievement and to promote educational summer programs. I used large text to draw the reader in so that they could clearly see “read between the lines” and be drawn in to read more of the small typography that sat literally between the lines. All elements were centered for consistency and a sans serif font was chosen for easy readability.
At the conclusion of our graphic design module, we held a poster symposium to showcase our work. We presented our poster designs to the Executive Director of Evanston Cradle to Career.